USF Research News

SprainGo Joins Tampa Bay Technology Incubator at USF

January 10, 2017

New resident company focusing on expanding natural pain relief product line

W. Caleb Williams
W. Caleb Williams

TAMPA, Fla. – SprainGo, LLC, a company providing natural pain relief solutions, has joined the University of South Florida’s Tampa Bay Technology Incubator (TBTI) program for further study of the product’s efficacy. Founded in 2013, the company offers innovative, natural products under the brand name RelieveIt®.

As a TBTI company, SprainGo will receive critical support to expand initial studies regarding RelieveIt’s efficacy. Early research suggests that the RelieveIt® SprainGo Gel is significantly more effective than other products in reducing recovery time for strains and sprains sufferers. In particular, the RelieveIt® SprainGo Gel has shown to significantly reduce pain levels and swelling within 48 hours.

“Our company has developed a line of FDA cleared and patent pending products that delivers pain relief to sufferers of acute sprains and strains, those with pain and swelling resulting from surgical procedures; the active person experiencing muscle aches and soreness; and the millions suffering with chronic ailments,” said W. Caleb Williams, President, CEO and founder of the company. “Our mission is to help pain sufferers reduce their pain naturally and return to a normal life as quickly as possible.”

USF’s TBTI supports both USF spinout companies and community startups through their early stage commercialization. TBTI offers programs and services to enrich the skills and ability of entrepreneurs to grow and develop their companies.

“We are pleased to welcome SprainGo to the TBTI program as an affiliate company,” said Laurie Sullivan, program coordinator for USF CONNECT. “The TBTI program can help companies like SprainGo by not only providing physical space and state of the art wet lab equipment, but by also offering access to workshops, mentors, and meetings with angel investors and venture capitalists to help companies reach the next level.”

“We are excited to be part of the TBTI and look forward to utilizing USF resources such as mentors, laboratory facilities, and funding to conduct critical research required to strengthen the RelieveIt® brand,” said Williams.

SprainGo’s RelieveIt®
SprainGo’s RelieveIt®

SprainGo’s RelieveIt® products are commercially available online at the company’s website and on Amazon. For more information, please visit:

About SprainGo, LLC

SprainGo LLC is a consumer product company marketing innovative pain relief and related topically administered products. The Company’s goal is to provide products that deliver natural pain relief to sufferers of acute sprains and strains, muscle fatigue, aches, soreness, swelling resulting from minor injuries, surgical procedures, and the hundreds of millions suffering from chronic ailments across the globe.

About the Tampa Bay Technology Incubator

The University of South Florida's Tampa Bay Technology Incubator (TBTI) is one vehicle through which USF CONNECT grows successful companies. TBTI supports technology research as a catalyst for economic development and advocates the creation and development of facilities for high-technology companies and related support functions. USF CONNECT focuses on the needs of Tampa Bay's technology and bio/life sciences entrepreneurs throughout the business life cycle, providing the facilities, partners and resources for successful business development. USF CONNECT offers access to technologies, workforce programs, technology commercialization, critical research equipment, and incubator facilities, adding value and delivering targeted, high level expertise to its member businesses.


The University of South Florida is a high-impact, global research university dedicated to student success. USF is a Top 50 research university among public institutions nationwide in total research expenditures, according to the National Science Foundation. Serving over 48,000 students, the USF System has an annual budget of $1.6 billion and an annual economic impact of $4.4 billion. USF is a member of the American Athletic Conference.